"Seduction does not belong to the order of nature but to that of artifice; above all it supposes the beauty and perfection of an artifact. The object is always the fetish, the sham, the lure. If you've ever lost your direction at the dash of a word or a look then you know what this perdition means, how you are delivered over to the total illusion of the signs, to the immediate influence of appearances, to go beyond falsehood, into the absolute abyss of artificiality. The deadly distraction one single sign can cause in the blink of an eye..." - Jean Baudrillard